Race 2 Box Office Analysis

Check out Detailed Final Lifetime Box Office Collections Analysis of Race 2 Final Verdict – Race 2 Hit or Flop and Total Profit or Loss for everyone involved with this film.

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Release Date – 26/01/2013
Star Cast – Saif Ali Khan, Deepika Padukone, John Abraham, Anil Kapoor
Director – Abbas-Mustan
Producer  – TIPS, UTV
Music Director -Pritam
Release Size – 3200 Screens (India)
Box Office
Opening Day Box Office Collection 14.50 cr
Opening Weekend Box Office Collection 46.50 cr
First Week Box Office Collection 68.50 cr
Lifetime Collections 97.50 cr

Costs
Cost of the Film (Acquired by UTV) 85.00 cr
Print and Advertisment 13.00 cr
Total Costs to Recover 98.00 cr

Revenues
Collection From Indian Theatrical 52.00 cr
Satellite Rights (Expected) 25.00 cr
Overseas Collections (Distributor Share) 17.00 cr
Music Rights (With TIPS) 6.00 cr
Home Video and Others 2.00 cr
Brand Associations (TIPS) 4.00 cr
Total Revenues Generated 106.00 cr


VERDICT – Semi HIT

Remarks –

•  UTV  acquired the film at 85 cr plus P&A, got a return around 94 cr approx(As music Rights not included)
• On the other hand the Producer of the film, i.e Tips Industries got healthy money, who sold the rights keeping good profit around 10-15 cr, Plus Income from the Music rights.
• Exhibitors who paid good MG’s due to the brand name of Race will be in red.
• Again because of the brand, Tips Industries’ was flooded with association and in-film offers from over 15 brands, even some global brands like Audi,Van Huesen and Tanishq have also attached to the film as brand associations. All the income goes directly to Tips.

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